Le Periplo etravel guide are physical and digital travel guides, a brand created and based in Madrid / Barcelona. It arises from the idea of /u200b/u200bunmarking the common guides and publishing cities with a different perspective and focused on experiencing the moment that destination lives as a resident would./u00a0

The corporate identity is based on a clean and timeless image, a key color and a typographic logo that plays with a current, fresh and colorful image that is represented in each guide making each number unique, but cohesive with the other issues./u00a0

The corporate font that makes up/u00a0Le Periplo logo is Morion. A serif typeface, elegant with soft/u00a0shapes where the points and punctuation marks are made in rhombus shapes. A graphic resource to mark a location or a route. Another main typeface is Domain, also serif but with soft and curved shapes for titles, header texts and featured introductions. And the/u00a0Futura Std as secondary typeface, is a sans serif font that facilitates readability.

Marsala color plays an important role in the visual identity/u00a0along black and white./u00a0

Grid messages such as notepad, passport stamps with messages and the presence of diamonds to define the information/u00a0distribution. In addition to an iconographic/u00a0system created to represent the type of recommendation / tip, where each icon is built on an unfinished line as if it were a tour.