Rebrand and positioning for Scotland’s first wellness and music festival.

Paisley Alive aims to bring people together through, movement, wellness and music to channel energy, joy and the profit right back into the community. The festival isn’t just about celebrating art and music or inspiring healthier lifestyles; it’s part of a bigger plan for the local community. Paisley Alive is for the people. By the people.

The Challenge

Shine worked closely with local entrepreneur Scott McFarlane and his team to bring their vision for the festival to life through a new identity system, positioning and website.

Paisley Alive is no ordinary music festival. Our challenge was to develop an inclusive brand that embodies not just live music but wellness and fitness for a wide demographic. Giving the festival a confident new energy while leaving room to evolve as the festival grows.

The project’s impact reaches beyond branding. Proceeds from the festival will be reinvested into the local area, with plans to restore the Barshaw Park bandstand and transform it into a year round venue for live performances, weddings and community events This ensures the brand creates lasting cultural and economic value beyond the event itself.


Our Approach

Through initial workshops and team discussions, Shine uncovered a clear purpose: ‘Alive with music, movement, community and connection’. This idea became the foundation of the brand, shaping an energetic identity designed to capture the emotion of moving your body.

The brand marque is a minimal nod to the famous Paisley pattern, directly linking the identity to the heritage of the town in a contemporary way. Inspired by the energy of sound, the marque pulses with movement, creating an eye catching element that embodies the spirit of the festival.

The colour palette mirrors the festival’s natural transition from day to night, from wellness and fitness to music. Drawing inspiration from the sky at dawn and dusk, Shine developed a living gradient that evokes energy, giving the team the freedom to adapt and evolve the look across an extensive range of assets.

The Outcome

The new identity has helped maximise the impact of the launch of the festival across various media channels with positive engagement and ticket sales. Now with the new website in place, a streamlined process has been created for people to buy tickets, book sessions and learn more about the festival’s cultural goals.

“We knew we had one chance to make a big statement with the launch of the new brand and the festival. We worked with Shine to nail our core values and festival’s inclusive look and feel. It’s been a great project to see come to life through their expertise and the feedback since the launch has been excellent. We wanted people to be inspired by the event and the new brand has given us the confidence and credibility to put on the best possible event for the people of Paisley.”

Scott McFarlane, Founder of Paisley Alive Festival