Fresh new Branding, communication strategy, and visual identity for Mr. Burros by CON H STUDIO, a fast-casual food concept offering a fresh, high-quality alternative in the market. Focused on using premium, carefully selected ingredients, Mr. Burros delivers made-to-order meals where customers choose what goes into their burrito, creating an authentic, flavorful, and personalized experience. With accessible pricing and a vibrant personality, the brand brings together freshness, quality, and creativity.

Client

Led by José Carlos and his partners from Mérida, Mr. Burros was created to bring a fresh, modern, and customizable fast-casual experience to a young, dynamic audience.

Objective

To build a memorable identity that reflects Mr. Burros’ values: freshness, quality, personalization, and a playful spirit—positioning it as a standout fast-casual option.

Process

We developed a concept centered on freshness and creativity, using a relaxed tone, humorous wordplay, and vibrant visuals. A charismatic burrito character became the core of the identity, bringing warmth and personality to the brand.

Solution

A bold and friendly visual identity featuring dynamic graphics, playful messaging, and a memorable character—capturing the essence of Mr. Burros and reinforcing it as a delicious, fresh, and fun fast-casual destination.

Creative Direction: CON H STUDIO 

Branding: CON H STUDIO

Communication strategy: CON H STUDIO

Illustrations: Caro Gomez 

Animation: Pau Revuelta