Mindsparkle*

Ice Boy cover image

Lucy Kirkwood

April 12, 2022

Mindsparkle Mag

Ice Boy

Ahoy there! Meet Ice Boy. Specialists in keeping your stuff cold and your thirst quenched. Ice Boy vending machines are beginning to show up in convenient locations around town. That/u2019s because they/u2019ve found a way to provide fresh ice and water that works better for you, your customers, and the environment. The brand asked/u00a0Lucy Kirkwood/u00a0to design and create the complete visual concept for them.

The brief was to create a modern look & feel with a touch of nostalgia. Throughout the brand identity process, we also developed their tone of voice, ice machine design, partnership & sales documents, website, and merchandise.

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