Catherine & Vlad of July Studio from July Studio craft a bold and contemporary identity for Alto Roasters, a London-based coffee roastery with a clear focus on flavour, clarity, and craft. The visual world they build is driven by oversized, confidently set typography that wraps, bends, and stretches across surfaces — turning every bag, bottle, and card into a playful graphic object.

A signature lavender label adds a tactile, utilitarian layer: a small block of information placed over a large typographic field, creating a striking tension between scale and detail. The system feels both expressive and disciplined, balancing the roastery’s artisanal ethos with a sharp, urban character.

From packaging to printed matter, the Studio’s approach elevates everyday coffee moments into a cohesive visual experience — one that feels fresh, refined, and unmistakably Alto.