Nera is a pioneering furnishing platform in Armenia, bridging local spaces with global design by exclusively representing world-renowned brands such as Herman Miller, Vitra, Knoll, HAY, and other icons. By introducing these names to the Armenian market, Nera quickly became a noticeable and irreplaceable player in the design scene.

The bar for rebranding was set high. The new identity by Butterfly Hunters had to be strong enough to represent such legendary brands, while also serving as a flexible toolkit for Nera’s multifunctional essence. It needed to feel relevant, modern, and even playful, reflecting how Nera makes its clients’ lives easier. Butterfly Hunters transformed the brand from a dark, luxury, and somewhat distant image into one that is smart, modern, playful, and multifunctional, with a touch of mid-century modern style. The result: a brand that is more visible, trusted, and loved.