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A vibrant pink background with abstract shapes and the phrase "la ville" in bold black script.

Julian Villagra

March 30, 2026

Mindsparkle Mag

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Playful "La Vibe" gift shop identity

A new online gift shop Brand identity and illustration system developed by Julián Villagra and Pilar Molina Carranza.  For "La Vibe" the illustrations do the heavy lifting to elevate the brand and make it perfectly match the gifting theme in the best way — they don't decorate the brand, they are the brand. The animation keeps it from feeling static without losing the handcrafted quality.

A stylized pitcher in pale pink with the text "la vile," set against a vibrant pink background with orange splatters.
The vibrant word "POESÍA" in bold red letters stands out against a soft pink background with flowing lines.
Three twisted candles in pink, orange, and yellow stand in a blue ceramic holder against a bright pink background.
Two colorful candles in unique holders sit atop stacked books, against a bright yellow background.
Colorful crocheted phone cases are scattered across a pink and yellow background, showcasing various vibrant hues.

Credits: Julian Villagra

Illustrator: Pilar Molina Carranza

brand identity branding gift illustration online pink play playful shop store system gifting
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