Nothing beats hitting Sixes! Ascend Studio’s recent competitive socialising rebrand for Sixes Party Cricket centred on a new strategy and narrative that celebrates the entire cricketing world – past and future. Out with the village greens; in with the vibrancy, energy and passion of the modern game.

Welcome to “The party of the century!”

Working closely with the founders, the team focused on instilling a sense of belonging – to both a team and a culture. And because every team needs its colours, the cricket stripe was placed at the heart of the identity. The new identity is a flexible, dynamic system designed to give each venue its own personality while always keeping the Sixes spirit – and the love of the game – at its core.

The studio used Grow (@abcdinamo) for the logo and for bold motion graphics that interact with key gameplay moments, with Söhne Mono (@klim_type_foundry) serving as the display typeface, referencing the monospaced character of traditional scoreboards.

The theme runs throughout the website, print materials, venue design and merchandise.