Brand Brothers designed Whitelab Genomics. One of the most promising French start-ups, based in the heart of Station F, Europe/u2019s largest incubator, Whitelab Genomics objective is to build a fully integrated solution company that can assist gene and cell therapy companies in their pre-clinical development. By bringing together advanced molecular technologies and artificial intelligence they aim at creating a unique platform that will revolutionize the way gene therapies are developed and enable more patients to access to them. By using artificial intelligence, Whitelab/u2019s proprietary platform and knowledge database leverages machine learning to help customers design and refine the best R&D strategy, from concepts to experimental plans, by lowering the risk of failure at every step.

The studio was approached to redefine a visual identity and a graphic language for the company. The new logo is composed of a monogram and a wordmark designed for Whitelab. The stable, thick and structured typographic design includes graphic accidents that add a certain singularity to it. The monogram W, playing on the counterform, positions Whitelab in the life sciences sector, in a sensitive and subtle way. The visual territory is based on blurred textures, a limited color palette and the use of a single typeface, Roobert.