Quatri/u00e8me /u00c9tage designed the visual identity for Miquel Orovio, a Barcelona-based brand writer. Business cards, stationery supplies and identity system. Based on Orovio/u2019s mantra /u00abThink like an agency, work as a studio and be like a rolling stone/u00bb we have collaborated with him to create a modular identity based on words, letters and signs. We used repetitions to symbolized sentences, paragraph and get a bit of density to play with.

Then by removing some of the letters, words or signs in the composition we tried to emulate Orovio playing with their meanings in a defined space (the format). We have chosen to sometimes turn the "O" to the horizontal to get the concept around/u00a0the "3" back. It also give a twist to the identity that evokes Miquel/u2019s unique creativity. Finally we have divided the informations in three text block, with three alignment, one ferre/u0301 left, one centered and one ferre/u0301 right to reinforce the tripled aspect of the identity.