Eiga Design created Inditango /u2013 Brand Identity Relaunch for one of Europe/u2019s leading IT management consultancies

inditango enables organizations to manage IT like a business and is one of Europe/u2019s leading management consultancies for increasing the added value of IT. inditango asked EIGA to help them express the uniqueness of their authentic yet progressive approach through brand strategy, visual identity, and digital communication.

Dot, dot, dash. inditango/u2019s unique brand name is derived from the NATO phonetic alphabet in which the abbreviation for IT would be rendered as /u201cIndia/u201d and /u201cTango/u201d. It/u2019s as simple as that! It also seemed logical to use the visual system of Morse code to complete the design/u2014two dots for /u2018i/u2019 and a single dash for /u2018t/u2019. All visual elements/u2014logo, layout grid, illustrations, and icons are constructed from these basic elements.