La Tortilleria designed the branding for Goldstorm - a highly specialized asset management firm. Its services include portfolio management, investment planning, tax consulting and fiduciary advice. By consistently helping its clients achieve their long-term financial goals, the company aspires to be recognized as Mexico/u2019s most renowned independent advisor group.

Financial companies rely a great deal on their good name and reputation, their business typically takes the form of a trust-based partnership with clients. We worked on a name that could clearly communicate that fundamental trust, but also one that would evoke other concepts such as security, integrity, flow, wealth and abundance. Goldstorm beautifully portrays the company/u2019s personality.

The slim clean-cut sans serif font we used for the logo is an ideal fit for the company/u2019s name, it shows both elegance and strength. Delicate patterns, details in copper foil, embossed textures depicting a shiny rainfall/u2014a metaphor for success and prosperity/u2014and a beige palette complete the brand/u2019s identity. We presented Goldstorm/u2019s branding and unique selling proposition in different carriers including their website, marketing literature, sales presentations and stationery.