Beautiful branding for Georgie Boy, a floral studio in Melbourne, created by Mildred & Duck in Australia.

Georgie Boy is a Melbourne-based floral studio led by Gina Lasker. The studio created a wordmark and subsequent visual identity to celebrate the spacial thinking with which Georgie Boy approach their work; the resulting identity can be viewed and appreciated from all angles in much the same way as the floral installations Georgie Boy create. Inspired by Gina/u2019s appreciation for the diversity and unique qualities of all plant life, they created a pattern based on electron microscope slides of plant cells which was then bronze foiled onto the business cards as a counterpoint to the otherwise type-driven identity.