The Evermind team commissioned Device to conceive the whole app/u2019s graphic image, as it is a clear key point in the new brand/u2019s corporate identity. They developed Evermind/u2019s all branding-related content: from explanatory videos and different static assets which define activities or concepts within the app to content loops, the logo reveal, and more./u00a0

Considering the complexity of the app/u2019s conceptual approach, the designers imagined an abstract world in which synthesized forms such as rounded shapes, linear patterns, and all-sized volumes conveyed the main message in a very universal, broad, and significant way. Also, they foresaw that the two stories would need to have a protagonist in order to engage the user/u2019s empathy, and hence it appeared the white ball.