Already Saturday, and we're planning a night out after seeing what El Rayo identity offers. Well-known for being a shot-able drink, tequila appears in many cocktail drinks, and we're fancying them so much!/u00a0Futura/u00a0created a lively, modern art direction and photography set for the brand to dance the competence away./u00a0

El Rayo is a tequila sold in London; however, its visual identity catches every Mexican feature it could make it even more Mexican. Inspired by an ancient drink's legend, the concept revolves around lighting, color, and the famous agave plant. This short story narrates the discovery of tequila made by a peasant during a storm. Another source of inspiration is Modern Mexican architecture, which involves powerful, geometrical shapes and vivid colors. Architects like Luis Barrag/u00e1n and Ricardo Legorreta's works form part of the photography settings. Together with the incorporation of the agave plant, Futura team creates a modern aesthetic. Contrast and light are the two main features of the art direction./u00a0

The overall appearance gives a mystical feel, and creatives used for some aspirational images a color gradient background, which translates to the sky's colors during the day in the countryside. We're in love with their exquisite sensitivity to apply light beams and make them look extraordinary./u00a0Have we convinced you to have a fancy night drink night with tequila cocktails?/u00a0

/u00a0Additional credits Furniture: Taller Luum Branding: Toro Pinto