OH+CO, a branding agency based in Leeds, developed an identity for CBD wellness brand Aire that firmly positions them as a premium lifestyle brand./u00a0Aire/u00a0is a UK-based/u00a0CBD oil/u00a0and wellness brand that currently offers three hemp-derived cannabidiol products at 5%, 10% and 15% strength.

The name Aire was inspired by the companies conception in Aire Street Workshops and also subtly aligns with how the product taste and make you feel. The spacious sans serif wordmark and typographic treatments convey a feeling of ease and simplicity whilst retaining a premium aesthetic.

The Aire bottles are constructed from frosted amber glass and finished with a white screen print, doing away with the clich/u00e9 label wrapped bottles that exist in the CBD industry. To house the bottles, OH+CO designed a series of pastel boxes, using a 100% recyclable stock and custom embossing pattern.

The premium aesthetic of the brand is captured by an art-directed photo shoot, in which models utilise natural body movements, with post-production being kept to a minimum to ensure an organic feel. Product photography was inspired by finding calm in harsh surroundings, using bricks to showcase the simplicity of the brand alongside a brutalist environment.