Universal Favourite created a new branding for/u00a0Youthforia, a US-based DTC start-up. Youthforia is a Gen Z beauty brand whose mission is to make makeup more playful.

Youthforia is universal. It/u2019s the moments of utter bliss you get when you're young. Your first lip gloss. The cute text and the screenshot sent straight to the group chat. The waiting, the rush. Crushes, summer break, long chats that last till 3 a.m. Getting the giggles with your best mate, hungover af, waiting for microwave mac and cheese. The lights going down before your favorite band starts playing. Being completely in it, and taking it all in. Like if confetti was a feeling. That/u2019s how they want to make you feel with every/u00a0product, every time.

They/u2019re big on having fun but they/u2019re serious about the environment. The beauty industry loves fossil fuels (which makes sense because liquid plastic feels nice), but that doesn/u2019t really work with their whole /u201cwanting a future/u201d thing. That's why all of their ingredients, including synthetics, are plant-based. This means they don't have to compromise on quality or textures. Youthforia makes their products biobased/u00a0/u2014/u00a0each with at least 90% renewable ingredients and their products are certified by the USDA BioPreferred Program.

Caring about and being kind to the planet is cool and important and so is using safe stuff on your skin.