Holy Affair designed the branding for Sanatorija. Gin Bar. Sanatorija (or spa in English) is not your average cocktail-sipping venue, it's a satyrical refuge from the boredom of reality. Sanatorija redefines the conventional definition of a bar and conveys convincing sur-real experience on and off-line.

In recent years Vilnius city has seen a major rise in the HoReCa market. A vast quantity of newly opened bars, cafes, and restaurants have engaged in a ruthless competitive fight. To shine in this environment a new bar needed a distinctive brand identity and a strong message that could reach customers who have seen it all. So what should a new gin bar be to outspeak everyone else in the category? It/u2019s shouldn't be a bar! It should present itself as something completely different. While analyzing possible brand identity vectors we decided to do something outlandish but at the same time very relatable. Thus the name /u201cSanatorija/u201d (or simply SPA in English) was born.

/u00a0