Rarezas is the Spanish word for weirdness. And today, we’ll be talking about odd things. We believe there is a little bit of “weirdo” personality in all of us. On this occasion, we’re showcasing the creative campaign of the Thyssen museum summer concerts on the building’s terraces. Creative direction and design were led by the Spanish designer Rebeka Arce.
This year’s edition curatorial concept is Rarity. And some selected works from the Thyssen-Bornemisza National Museum collection are outstanding for their unique, atypical, and extraordinary character. Or at least, what’s not seen on a daily basis these last years and are the perfect fit for the brief. Instead of defining Rarezas, Rebeka wanted to make us feel strangeness. For example, when we see a psychedelic, in-motion, and unconventional visual design.
One of 2021 most relatable trends featured in this design is the combination of typographies, one serif, and another sans serif. Plus, its dynamic approach adds a little bit of spice to the project. Both resources make the museum’s digital identity unique and rare in its kind. The incorporation of the curated images is on point and gives a strong imprint. We’re excited by Rarezas’ overall aesthetic, which disrupts current aesthetics in an eye-catchy way.