Over Soon makes only 1,000 bottles of each perfume — and once one is yours, it is sincerely yours. Every purchase makes the buyer one of just 1,000 sole owners, with the perpetual right to buy that fragrance again. Only those who already own it can ever get their hands on it again: a true way to gatekeep your scent. Over Soon built its whole identity around that idea of finite, permanent ownership.

When all 1,000 bottles of a fragrance are gone, they are gone — there is no sequel. The model turns each perfume into a closed edition, and the design language is made to carry that same sense of finality.

Over Soon is a perfume studio where each fragrance has its own identity, its own design, its own bottle and shape, and its own language. The challenge was giving every product that uniqueness while still weaving a unified brand identity across the range — letting the bigger picture flex while small, recurring elements tie each artwork together.

That freedom runs through everything, from naming the products to the art direction and packaging of each piece. ‘Sbagliato’ — a Negroni bottled as a perfume — could simply have been called Negroni; instead the studio leaned into the drink as a beautiful mistake (‘sbagliato’ means ‘mistake’ in Italian), building a world where every design choice feels deliberately off.