When it comes to beer, everyone loves to talk about hops and malts, never yeast. Omega Yeast is a technology company that uses brewing science to reveal the potential in yeast, making brewing beer a whole lot more interesting. Love and Money reorganised the company's product catalogue and brand architecture, landing on a new proposition: Omega brings the culture forward.

The visual identity was built around the science of yeast fermentation. Love and Money developed an expressive illustration system that uses characteristics such as yeast type, alcohol tolerance, and flocculation to determine the shapes, colours, and distortions within each illustration — letting every strain in Omega's catalogue carry its own unique visual expression.

The horizontal line from the logo extends into a recurring graphic element across the identity. Used to divide, frame, and organise content, it references the visual language of laboratory equipment and scientific tables, bringing a sense of precision and technical rigour to every application — from packaging to print.