Brand identity and app design for Eden, an AI-powered real estate platform. Clay partnered with Eden to shape a distinctive visual system and seamless digital experience — using smart AI tools to help users discover and visualize their perfect home.

The visual identity merges contemporary digital aesthetics with classic design principles. A restrained color palette and minimal forms meet refined brand identity craft through detailed typography and expressive illustrations that evoke calm imagery of paradise gardens at the heart of Eden's narrative.

Eden's typography reflects warmth, trust, and refinement. Headlines use Martina Plantijn serif in regular and italic styles for elegance, while ABC Diatype — a clean sans serif — handles body text for clarity and accessibility across the platform.

The illustration system balances fine detail with clean composition, reinforcing the dream-home metaphor through botanical motifs. Photography spans three categories: dream home imagery capturing aspirational spaces, portraits highlighting the people who guide users, and botanicals evoking serenity and timeless beauty.

Eden allows users to explore and visualize their dream home through AI that translates personal preferences into rich visual references. The Reimagine feature captures every detail — exterior and interior style, noise levels, and neighborhood characteristics — to surface listings that match each user's unique vision.