Olympic was founded in 1996 by seafarer and entrepreneur Stig Remøy on Norway's northwest coast, with an original fleet of two offshore vessels and one fishing trawler. Three decades on, the company operates twelve modern subsea and multipurpose vessels with two new builds underway, and holds a strong position across subsea operations and renewable energy. As it entered its 30th anniversary year, Olympic also delivered its strongest half-year result to date, with revenues exceeding NOK 1.1 billion and EBITDA of NOK 778 million. KIND spent close to two years working with the company's leadership to carry that history into a new brand platform.

At the heart of the new position sits a simple observation: Olympic is at its best when operations are at their most complex. Exceptional people and deep technical competence, combined with one of the world's most advanced and sustainable offshore fleets, are what let the company take on the most demanding maritime work. Together with Olympic's leadership, the studio defined a clearer position around those existing strengths — a leading force in complex maritime operations — with an ambition to reach net zero by 2050 built into the direction.

From that strategic foundation the studio developed a unified brand platform, brand identity, communication strategy and behavioural framework. “Conquering Currents” became the overarching concept, built on the idea that change is the law of life and everything is in constant motion. The dual meaning does the work: currents captures Olympic's ability to master both the forces of nature and the currents of change running through technology, energy and markets.

The identity turns on a mark that never quite closes. Four thick arcs describe a circle held inside a rounded square, separated by hairline gaps, so the ring reads as a compass rose, a porthole and a coil of rope at once. In motion those arcs pull apart into corner brackets and draw back together, which gives the static logo an obvious internal logic and the wider system a sense of constant movement.

TT Commons Pro and TT Commons Mono carry the typography, with the monospaced cut reserved for coordinates, technical data and the small print that signals an engineering business. A dynamic layout grid drawn from the mark organises everything from single-line taglines to full-bleed photography of the fleet. The concept extends through “Navigating with…”, a flexible communication platform connecting innovation, sustainability, people and operational excellence.

The print system sets the company's two halves side by side. Offshore and Onshore reports share a format and a cover structure but split down the middle, one showing a crew member on deck, the other a colleague ashore. A set of hardback books and brochures applies the same restrained palette of near-black, warm grey and a single signal red.

Internally, “We Are Olympians” translates the same thinking into culture, values and behaviour. The line runs across editorial spreads, workwear and the everyday objects a crew actually handles, so the brand lands with the people who operate the fleet rather than only with clients. Bottles and bags carry the mark alongside the coordinates of Olympic's home waters, 62°20'31" N 05°38'00" E.

“For nearly two years, we worked closely with KIND in a process defined by exceptional expertise, trust and a genuine commitment to understanding who we are,” says Caroline Hjellegjerde, Chief HR & Administration Officer at Olympic. “Together, we brought forward what truly defines Olympic — our people, expertise, the complexity of our operations and the unique culture built over more than three decades. The result goes far beyond a new brand. We have a renewed business vision, a clearly defined set of values and a strategic compass that defines who we are, what we stand for and where we are going.”

The system carries into Olympic's buildings and vessels, where wayfinding takes on deck names and interior walls carry the “Navigating with…” lines. Door hangers, cabin welcome cards and signage extend the same language into the spaces crews live in for weeks at a time. An exhibition build and a red-washed installation room give the concept a physical form for visitors and new recruits.

“What I particularly value is how KIND has taken care of Olympic's history and pioneering spirit while bringing it into the future,” says founder and CEO Stig Remøy. “It feels firmly anchored in who we are — our people, our technology, our commitment to sustainability and our ability to master complex maritime operations. At the same time, it has been modernised and strengthened into one coherent concept that I believe will define Olympic for the years ahead.”