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Yago Ferreira
June 16, 2026
Mindsparkle Mag
Russells sets out to redraw the boundaries of the pet category, carrying the sophistication and audacity of the fashion world into a space too often defined by novelty and cliché. Created by Rio de Janeiro–based designer Yago Ferreira, the brand is built on a clear premise: putting an accessory on your dog shouldn’t break your look — it should become an essential part of it.
That fusion shapes every part of the visual identity. Elegant materials, a personality-rich aesthetic and a brave, vibrant use of colour pull Russells away from the conventional pet market, while a custom typography and an art direction photographed with haute-couture references give the brand a voice that is both authentic and expressive.
Credits: Yago Ferreira
Brand Identity & Art Direction: Yago Ferreira
Motion & Logo Animation: Lukas Martins
