Clay Global partnered with Partstack — the search engine connecting buyers and sellers of microchips and board-level microelectronic components — to evolve its visual identity, delivering a refreshed logo and a redesigned website aligned with the company's strategic goals.

The typography system pairs Aeonik, which brings structure and a modern, slightly industrial feel, with Inter for clarity across digital interfaces. Together they support a system that is both functional and distinctive — ideal for a fast, content-rich platform serving engineers who value accuracy above all. Illustrations blend clean linework, clay renders, and realistic product renders to create a precise yet expressive visual language inspired by engineering schematics and hardware aesthetics.

Beyond the digital space, the identity comes to life through a set of objects that follow the same principles: functional, minimal, and rooted in engineering culture. Together, these details create a shared visual language for people who value accuracy, curiosity, and the satisfaction of building.