Clay Global partnered with Tipalti to redesign the marketing website for its connected finance automation platform, which brings together accounts payable, global payments, procurement, and employee expense management. The project encompassed content structure, wireframing, UI/UX design, motion, iconography, and the creation of a scalable design system.

The redesigned experience makes Tipalti’s complex product ecosystem easier to understand and navigate while strengthening its presence in the fintech space. A clearer information hierarchy and intuitive navigation help users move seamlessly across the site, while expressive human imagery brings warmth and authenticity to the technology-focused brand.

A component-based design system was developed to ensure consistency, accelerate iteration, and support future growth. Reusable modules, responsive behaviors, custom icons, and micro-interactions create a cohesive experience across desktop, tablet, and mobile, giving Tipalti a flexible digital foundation built to scale.