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Ashfall Studio
July 01, 2026
Mindsparkle Mag
The logical next step in the evolution of personal banking, Raycash promises to make your money private, borderless and truly your own. Ashfall Studio developed the strategy, visual identity, website and product-brand integration — helping Raycash pair the openness of decentralised fintech with the credibility of a regular bank.
Rather than positioning Raycash as “crypto, but for everyone,” the studio let the technology take a backseat and placed the brand firmly in the world of consumer banking — making self-custodial, truly sovereign money feel like a natural part of everyday life for early mainstream adopters.
Across app screens, cards, charts, out-of-home and the website, a bright chartreuse palette, a radiant ray motif and the confident Gellix and Saans type system give the brand warmth and movement without ever tipping into the technical or futuristic.
Credits: Ashfall Studio
Brand Strategy, Identity & Design: Ashfall Studio
Strategy Director: Jeff Whitlock
Design Director: Martin Ehrlich
Lead Brand Designer: Jared Granger
Brand Designer: Mubeen Qassim
Lead Motion Designer: Martin Egrt
Motion Designer: Dominik Budimir
Motion Designer: Matko Mijić
Web Designer: Lucie Bajgart
Executive Producer: Leslie Uy
