New by/u00a0

<span class="texteditor-inline-fontsize"><span class="bold"><span class="texteditor-inline-color">velvele</span></span></span>

/u2122:/u00a0

We're truly enthusiastic about crafting distinctive and memorable branding experiences that capture the very essence of a brand and strike a chord with its intended audience. When we joined forces with Pally Restaurant to forge a comprehensive branding strategy, we drew inspiration from the name itself - "pally," which conveys a sense of friendliness and sociability - and the brand's fusion of retro and modern elements. We conducted extensive research and benchmarking, thoroughly examining the competitive landscape and pinpointing opportunities for setting Pally apart. Subsequently, we collaborated closely with Pally's team to conceive a unified visual identity that would authentically mirror the brand's values of excellence, refinement, and conviviality.

This involved the creation of an unconventional color palette, reminiscent of the 1940s, to evoke a nostalgic atmosphere. Additionally, we designed a logo that effortlessly blended contemporary and timeless aesthetics, featuring a distinct typeface that effectively conveyed the brand's principles. The outcome was an accomplished branding campaign that successfully distinguished Pally from its competitors and enticed diners to flock in its direction.

Creative Direction:/u00a0/u00c7a/u011f/u0131l Aygen

Brand Design:/u00a0/u00c7a/u011f/u0131l Aygen

Visual Design:/u00a0Valeryia Herasimava

Photography:/u00a0Burak Barcik

Interior Design:/u00a015 Design Studio