Optisure is the first of its kind – a state of the art, digital insurance assistance service tailored to start-ups, young business and freelancers in Germany. Their independence from big contractors and their paperless approach enable highly efficient processes and take the strain out of an otherwise still medieval-feeling process.
Christoph Ruprecht designed an initial brand identity that he envisioned for the company, described as a ‘modern, premium and minimalist look and feel with a touch of humanism, reflected in logotype, illustration and use of typography. The typical conservative colour palette of the insurance market is elevated by the use of transparency and soft gradients to add a more technical note.’
Published
04.02.2018
