Optisure is the first of its kind - a state of the art, digital insurance assistance service tailored to start-ups, young business and freelancers in Germany. Their independence from big contractors and their paperless approach enable highly efficient processes and take/u00a0the strain out of an otherwise still medieval-feeling process.

Christoph Ruprecht

designed an initial

brand identity

that he envisioned for the company, described as a 'modern, premium and minimalist look and feel with a touch of humanism, reflected in logotype, illustration and use of typography. The typical conservative colour palette of the insurance market is elevated by the/u00a0use of transparency and soft gradients to add a more technical note.'