Hojin Kang/u00a0of Atelier Cameokid designed the contemporary corporate identity for Feiner Herr in collaboration with Sebastian Haus, an Art Director in Advertising.

Feiner Herr is a food-truck that offers a new kind of pancakes; The idea behind the business is to combine tradition and innovation, and street food and gastronomy. To stand out in a saturated market, Kang and Haus wanted to create a personalised identity that would achieve more than just the representation of the product and philosophy.

'We translated the food concept /u2013 a new take on traditional pancakes /u2013 to our corporate identity; from the name, which is an old German description literally meaning 'a gentleman who creates tasty things', to the craft: a modern-minimalistic interpretation of Art-D/u00e9co elements./u00a0The contemporary translation of ornamental tiles, which are graphical representations of the pancakes' ingredients, allows a variable use and consistent reinterpretation of the concept: tradition meets zeitgeist'.