Oddds The New Anthropology

created the contemporary branding for Energi Health, a California-based health, wellness and fitness brand.

The branding, which features across its business cards, letterheads, website, and social media,/u00a0was fittingly built around the concept of energy and dynamism. The identity features a/u00a0minimal yet bold logomark, a fluorescent colour palette of green and blue, and playful graphics./u00a0Geometric curves, shapes and and lines feature across the branding which express movement and activity.

/u00a0The diverse typography reflects Energi Health's versatility, while the simple initials logomark is minimal and simple, although it conveys a hidden meaning. Oddds say, 'The logomark expressing the initials of Energi Health is simple and grounded by extracting one's true self, as seen through the /u2018H/u2019 went rotated, intentionally becoming an /u2018I/u2019.'