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Pentagram Design
October 02, 2017
Mindsparkle Mag
designed a bold and distinctively 'Brooklyn'/u00a0
for the City Point project, including its advertising, wayfinding and signage./u00a0
/u00a0is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn. The identity is focused on the declaration 'BKLYN BORN', 'celebrating the project/u2019s significant local engagement in a borough that prides itself in deep-rooted authenticity.' The omnipresent phrase is proudly displayed in large bold type and accompanied by multicoloured graphics. The Pentagram team shaped the program around a strong, proud and vibrant identity that celebrates Brooklyn/u2019s diversity and inclusiveness.
Creator: Pentagram Design
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