Lotta Nieminen

/u00a0designed the vibrantly coloured minimalist

identity and packaging

for/u00a0Cienne, a New York-based women/u2019s ready-to-wear collection. 'The brand is socially and environmentally conscious, with an elevated aesthetic. The high quality materials are sourced from artisans around the world and produced in high-end factories in New York. A Cienne woman is strong and fun, sophisticated but adventurous. To embody these qualities, the identity relies heavily upon a vibrant, bold color palette, pulled from the stripes of a fabric used in the very first collection. As the brand/u2019s versatile silhouettes, the brand colors are designed to be layered or stand alone, and last longer than just a season. While the red and magenta form the key colors of printed implementations,/u00a0the website/u00a0(

<span class="italic">www.ciennenewyork.com</span>

)/u00a0relies heavily on black to give center stage to the/u00a0imagery.'