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&why
July 04, 2021
Mindsparkle Mag
&why gives the German baby-food brand a warm, wholesome refresh on Alete bewusst. A soft, paper-textured cream background sets a natural tone, while a rich blue serif headline — “Natürlich gut für uns” — feels both trustworthy and friendly. Crisp product photography of a banana, a red apple and a jar of purée, encircled by playful hand-drawn arrows and a Bio seal, communicates freshness at a glance. Rounded green buttons and a tidy top navigation keep everything gentle and easy for parents to explore. It is a considered blend of branding and web design that makes conscious nutrition feel inviting.
Credits: &why
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