Mindsparkle*

Sara Riedel, Ryan Wilson & Andrew Bromwell

October 04, 2021

Mindsparkle Mag

W*nder

The trio of Sara Riedel, Ryan Wilson & Andrew Bromwell gives CBD beverage brand W*nder a bright, playful storefront. Four vividly coloured cans — sunny yellow “Born to Run,” green “Fast Times,” coral “Breakfast Club” and deep purple “Night Moves” — pinwheel around a centred navy serif headline that reads “Works like a w*nder.” The clean off-white background and friendly navy type let the product photography and its cheerful packaging carry the palette. A simple promo bar and a punchy “Drink Up” button keep the ecommerce flow light and approachable. It is fresh, upbeat web design that makes the range feel every bit as refreshing as the drinks themselves.

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