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Mobiquity Inc

DATE

July 31, 2022

EDITOR

Mindsparkle Mag

Unfur Project

Created by Mobiquity Inc, the Unfur Project is an activist digital campaign with a provocative mission — 'fur fashion to fight the fur industry.' Its landing page fills the screen with a glitchy, pixel-mosaic image of animal fur, broken into shifting tiles of brown and black that feel deliberately unsettling. A soft-pink 'UNFUR™' wordmark floats at the centre, framed by a considered navigation spanning the project, its technology, designers and interviews. The tension between the tender pink type and the fragmented, textural backdrop gives the cause real visual bite. It is bold, purpose-driven art direction and striking web design.

Credits: Mobiquity Inc

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