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Afunken
August 01, 2022
Mindsparkle Mag
Afunken gives multidisciplinary studio Gentilhomme a homepage that lives up to its tagline, 'Playful with class.' Enormous black uppercase type dominates the bright white stage, balanced by a small video thumbnail of colourful clay figures tumbling across a mint-green wall. A concise line introduces the studio's work at 'the junction of magic, humans and the mediums that bond them', with an inviting 'Learn how we build' prompt. The contrast of monumental typography and whimsical motion perfectly captures the mix of polish and play. It is striking art direction and expressive motion design from a studio that clearly enjoys itself.
Credits: Afunken
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