Mindsparkle*

Nueno

July 30, 2022

Mindsparkle Mag

Nueno Fashion

The studio Nueno presents its digital-fashion label Nueno Fashion with all the drama of a couture editorial. On a near-black stage, a greyscale photograph of a model in a sculptural draped garment sits behind oversized, overlapping serif type declaring 'We Are Digital.' The monochrome palette and layered typography create a bold, gallery-grade tension between image and word. Everything feels tailored and deliberate, positioning the brand at the intersection of fashion and technology. It is sleek, high-contrast art direction and commanding typography.

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