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haider - zotti

September 15, 2021

Mindsparkle Mag

Das Ferment

haider - zotti serve up something deliciously offbeat for Das Ferment, staging jars of ruby-red fermented sauce on a retro red-gingham tablecloth alongside vine tomatoes and a kitschy plastic mouth spilling french fries. The pop-art photography, saturated reds and playful props give the Austrian deli a cheeky, appetising personality that is impossible to ignore. A hand-drawn “das Ferment” script and a spinning “News News News” badge add to the tongue-in-cheek charm, while a clear German-English menu keeps things easy to browse. It is bold, witty art direction that treats food styling as the main event. The result is fun, flavour-packed web design with real appetite appeal.

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