The brand concept refers to the beliefs and auspiciousness of Thai people. Adapted to the style that looks modern, lively. In response to a modern consumer behavior that has a smaller activity, but still wants the fast and convenient, plus the work that is more suitable for one’s own taste. YARMDEE is another option to meet the needs of their customers.

In terms of logo design, designers used a table for viewing auspicious times to use directly because the symbol itself is already symbolic in itself, mixed with the layout and the font that was inspired by the Thai shop sign Trade in the old days, which can show the identity of contemporary Thai perfectly. They also added various elements to make the logo complete, readable in both Thai and English. As for the tone of the brand, they place it as a brand that has a modern image, streamlined, lively look to conflict with the names and beliefs they used, which they see as a charm in the brand.