When Jimmy Truong started June Coffee, he was operating solely as a specialty roaster supplying local restaurants and businesses, and doing it well enough that his following lovingly bullied him into opening a café and storefront on 25th Street in Birmingham in 2022. The café is a love letter to Birmingham, a way of serving friends and neighbors. But as the café grew, so did the desire to share June with more than just the people who could walk through the door.

The work by Matey spanned a rebrand, packaging, print collateral, and website design, but the digital storefront became the centerpiece. June sells directly to coffee drinkers nationwide through its Shopify-powered e-commerce experience, offering single-origin roasts, seasonal blends, and wholesale access to buyers across the country.

The site needed to translate the warmth and intentionality of the café into an online experience that felt seamless, immersive, and unmistakably June, while supporting a growing national customer base.