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Turning MATÉ into an all-day cafe brand

Yana Kozachok

July 13, 2026

Mindsparkle Mag

Turning MATÉ into an all-day cafe brand

MATÉ is a contemporary urban space that brings together coffee, food, and wine under one roof. The brand identity was created by Yana Kozachok, a designer based in Kyiv, Ukraine. The brand name draws from the word “mate” — meaning a friend or someone close to you — a concept that shapes the entire identity around connection and shared moments.

MATÉ transforms throughout the day: a specialty coffee bar in the morning, a lunch and workspace during the day, then a wine and dining destination in the evening. The visual identity was built as a flexible system that feels welcoming at every hour, positioning MATÉ as a place to slow down, connect, and enjoy the simple moments that make everyday life special.

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