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Illuminated hexagonal sign with "PUREZZA" and "FA BRODO" on a red-orange background.

Studio Tyrrell

June 11, 2026

Mindsparkle Mag

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Purezza finds its Italian soul by Studio Tyrell

Purezza had spent years building a loyal following, grounded in sustainability and cruelty-free food. As the brand evolved toward a classic Italian offering with broader cultural appeal, it needed a more confident expression. Studio Tyrell reconnected Purezza with its family roots, a time when sustainability wasn’t a strategy, but simply a way of life. Their work softened the language of activism, moving away from moralising toward something more inclusive.Bevelled corners and typography draw on the Italian street signs of Purezza's hometown.

An orange background displays the text "FA" and "BRODO" in bold black typography, creating a striking visual contrast.
A stack of six light pink takeout boxes with bold gold lettering, arranged neatly against a warm red background.
Four cream-colored food boxes with sleek typography are arranged on a warm red background.
A tall, illuminated sign featuring bold black lettering reading "PUREZZA" against a warm, terracotta background.

Credits: Studio Tyrrell

Branding design italian sustainability Purezza
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