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Studio Tyrrell
June 11, 2026
Mindsparkle Mag
Purezza had spent years building a loyal following, grounded in sustainability and cruelty-free food. As the brand evolved toward a classic Italian offering with broader cultural appeal, it needed a more confident expression. Studio Tyrell reconnected Purezza with its family roots, a time when sustainability wasn’t a strategy, but simply a way of life. Their work softened the language of activism, moving away from moralising toward something more inclusive.Bevelled corners and typography draw on the Italian street signs of Purezza's hometown.
Credits: Studio Tyrrell
