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Three framed posters are displayed on a grey wall, featuring bold typography and a pink and tan color scheme.

Studio Tyrrell

May 28, 2026

Mindsparkle Mag

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How Studio Tyrrell gave Its Nice Thats top award a Kitemark-simple identity

Top Creative Companies from It’s Nice That is an award scheme that celebrates work done by organisations across the creative industries. Unlike other awards, TCC is as much about the environment in which the work is done as the work itself.

Studio Tyrrell took a diagrammatic approach to show the sweet spot between work and culture, building a no-fuss brand identity that could act as a Kitemark to the creative industries. This highly utilitarian approach is offset with a bold colour scheme and a series of playful conversations between agency and award.

Credits: Studio Tyrrell

Brand Identity: Studio Tyrrell

brand identity visual identity Award Design graphic design Abc Diatype Studio Tyrrell
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