Sofia’s

Sofia loves pizza, and she loves Rome. Sofias is a restaurant and bar, but it is also a love letter to travel, hospitality and the perfect negroni. Located in the heart of Downtown Denver and centering around square-cut Roman style pizza that is crafted with locally sourced ingredients, Sofias is a meal and a holiday for your tastebuds with a cocktail list to match. Wunder Werkz team started with the idea of a young Sofia, traveling through the streets of Rome whilst studying abroad, exploring new cultures and cuisines. They used this story to craft identity and a space that captures the essence of a romantic Italian summer.

Sofia’s wordmark is evocative of a signature — a classic brush script modernized into a mono weight object. Wunder Werkz wanted to have the moment and dynamism of an afternoon in Rome captured typographically, something that was light and in motion, but supported a brand system that is both romantic and contemporary. The sub-head system acted as laurels, wreathing the primary mark and furthering our brand system. Drawing on influences from iconic mid-century spirits posters and vintage luggage tags, they created a collection of affable illustrations and collateral that showcases the offerings of the Sofias menu, and serve as playful easter eggs throughout the space.

Wunder Werkz expanded the Sofia’s system into a digital experience, where they created a custom and modular web framework that is as customer-engaging as it is dreamy. The site was designed with scale in mind, with the ability to adapt as Sofias expands into multiple locations cross-country. The atmosphere of Sofias is warm, inviting, and full of bespoke and playful moments that enhance the feeling of comfort and authenticity. The interior is marked by hand-painted signage, a custom-designed banquette that houses greenery and colorful tile accents that integrates the brand palette into the space and speaks to honest materials seen in traditional trattorias in Rome.

Published
10.04.2023

Credits: Wunder Werkz

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