Sydney-based design studio Universal Favourite worked on the brand refresh of Mosh, an online health clinic led by experts who are helping men with issues across sex health, hair loss, skincare, and mental health. Backed by Tinder’s co- founders Sean Rad and Justin Mateen, the Australian start-up needed to create a real bond with its male audience, as research has shown that they’re generally reluctant to seek help.
Once again, Universal Favourite collaborated with talented photographer Benito Martin to produce lifestyle imagery capturing real-life moments within the home that feel relatable. Each shot perfectly illustrates how and when men might need Mosh, and how the brand could easily slip into their lifestyle.
The packaging’s stripped back design lets the premium product shine. The product has been designed to fit any home environment. Some of the brand’s humorous tone of voice was carried over into the mailer, delivering a sweet brand moment and reminding the customer that Mosh has his back. “We wanted men to access these products privately at their own convenience, but at the same time we wanted to encourage people to talk about these kinds of health issues more openly and to convert it into a non-taboo issue” says David Narunsky.
“We wanted the customers’ experience with our product to feel reassuring and empowering” he adds.