Graphic

Design studio Oddds The New Anthropology have created a sleek and modern brand identity for Apotheca by Inner Ego, a range of organic powdered tonics inspired by ancient herbal remedies that are designed to target daily ailments.

The four tonics, The Immortal, The Dreamer, The Powerful and The Healer contain potent medicinal herbs that work together to target a range of everyday health conditions.

The modern and minimal packaging and collateral design makes use of symbols and icons in simple outline form which reflect both the characteristics of each tonic and the healing aspects of mother nature.

The black and white colour palette with added gold foil gives the brand a clean image while also depicting a mystical element to the elixirs’ natural healing powers.