Maison Somaé is a wellness brand built around pleasure, femininity and longevity, and around the small daily rituals that hold them together. The brand grew out of its founder's practice as a yoga teacher and breathwork coach, and it carries that background into a more holistic idea of well-being. Nourishment, inner balance and self-confidence are treated as parts of one routine rather than as separate promises.

Lentil Design Studio, the branding and packaging practice led by Gülşah Cansever between Birmingham and Istanbul, created the identity and the full packaging range. The brief asked for something premium that still felt joyful, which in the wellness aisle usually means steering clear of soft pastels and botanical clichés. Lentil's answer is a quiet, editorial visual language with a few deliberate moments of play.

At the centre of the identity sits an emblem that folds a sun, a horizon line and flowing waves into a single mark. Together the three shapes stand for vitality, renewal and the natural rhythms that the brand's rituals follow. The emblem is paired with elegant, editorial typography set in Voyage, which gives the wordmark a refined, almost magazine-like poise.

On pack, the system sets warm, understated base tones against one vibrant colour per product. That split keeps the range calm and cohesive on a shelf while making every product easy to tell apart at a glance. Each colour gives its product a personality of its own without breaking the family resemblance across the line.

Playful illustrations inspired by travel, freedom and modern femininity add the warmth that the typography alone would not carry. They turn each box into a small scene and keep the brand from tipping into the clinical tone common to longevity products. Together, the emblem, the type and the drawings make an identity that feels premium yet approachable, and that invites women to build rituals on their own terms of beauty and longevity.