Abmo is a French boutique branding studio specialising in identity and packaging design for hospitality, food & beverage and lifestyle brands. Bordeaux & Paris, working globally. Founded in 2013 by Dezyderiusz Gusta and Sonia Cordier, Abmo operates at the intersection of brand strategy, visual identity and print craft. We build brands from the inside out, starting with culture, narrative and meaning before form. Our conviction : a brand must be absolument moderne, resolutely of its moment, built to last. We write the stories brands live by. Culture-driven, never pretentious. Over the past decade, Abmo has developed brand identities for 20+ hotels and restaurants across Europe from Michelin-starred chef Grégory Marchand’s Frenchie group and luxury boutique hotels like Hôtel Buci, to scaled consumer brands like Bioburger and rising lifestyle icons like Hercule Studio and Belle & George in Vienna. Our work has been featured in The Brand Identity, Brand New, Mindsparkle Mag, Fonts In Use and Bounty Hunters — and published in numerous print publications including Counterprint Books, Victionary, Grafikmagazin, Étapes and Brandlife.

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