Mindsparkle*

Olya Black

November 29, 2021

Mindsparkle Mag

The Loved Up Co.

Olya Black gives the date-night subscription brand The Loved Up Co. a joyful, tongue-in-cheek personality that is impossible not to smile at. Set on a soft lilac-and-peach palette with a faint grid and scattered arcs, the hero pairs a chunky rounded logo with the cheeky promise to 'experience date night a little differently.' Surreal cut-out figures, one crowned with a laughing mouth, the other with a bouquet, hoist a branded date box between them, giving the collage a wonderfully offbeat charm. Bold orange and lilac buttons keep the calls to action clear and fun. It is warm, witty branding and web design that makes staying in feel like a treat.

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